How much does a website cost in 2026? Prices, examples and what matters
From landing page to online shop: what a professional website costs in 2026, what affects the price, and how to avoid costly surprises.
Mladen Klaic · 29 September 2026 · 2 min read · Deutsche Originalfassung
The honest answer to "How much does a website cost?" is: it depends. But that doesn't help much if you want to plan a budget. So here we show you which factors determine the price – and what ranges you should realistically expect.
The most important price factors
- Scope: A single landing page is quicker to build than a website with many subpages, references and a blog.
- Design: Custom design costs more than an adapted template – but also looks more distinctive.
- Features: Appointment booking, shop, multilingual support or interfaces to other systems increase the effort required.
- Content: Do you provide texts and images yourself, or should they be created as part of the project?
- Maintenance: Should the website be editable by you later? Then it needs a content management system.
Realistic price ranges
Typical projects with us fall into these ranges – each covering concept, design and implementation:
- Landing page: from around €790 – ideal for a campaign or a single offer.
- Company website: from around €1,490 – multiple pages, services, references and contact.
- Online shop: from around €2,490 – with payment, shipping and product management.
Extras like logo, SEO starter package or multilingual support are added depending on your needs. Our project calculator works out a personal range for your project in a minute.
Don't forget ongoing costs
Beyond creation, there are costs for domain, hosting and maintenance. Updates, backups and security are no luxury: an outdated website is a gateway for attacks and ranks poorly with Google.
How to recognise a fair offer
- The scope of services is clearly described – not just "create website".
- There is a fixed price instead of open hourly rates.
- Source code and access belong to you after the project.
- Timeline and number of revision rounds are fixed.
Conclusion
A good website is an investment in your sales. More important than the lowest price is that it loads quickly, gets found, and turns visitors into leads. In a free initial consultation, we'll look together at what you really need – and what you don't.
This guide was translated from German. Legal topics refer to the situation in Germany.
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