Guide

How much does a website cost in 2026? Prices, examples and what matters

From landing page to online shop: what a professional website costs in 2026, what affects the price, and how to avoid costly surprises.

Mladen Klaic · 29 September 2026 · 2 min read · Deutsche Originalfassung

The honest answer to "How much does a website cost?" is: it depends. But that doesn't help much if you want to plan a budget. So here we show you which factors determine the price – and what ranges you should realistically expect.

The most important price factors

  • Scope: A single landing page is quicker to build than a website with many subpages, references and a blog.
  • Design: Custom design costs more than an adapted template – but also looks more distinctive.
  • Features: Appointment booking, shop, multilingual support or interfaces to other systems increase the effort required.
  • Content: Do you provide texts and images yourself, or should they be created as part of the project?
  • Maintenance: Should the website be editable by you later? Then it needs a content management system.

Realistic price ranges

Typical projects with us fall into these ranges – each covering concept, design and implementation:

  • Landing page: from around €790 – ideal for a campaign or a single offer.
  • Company website: from around €1,490 – multiple pages, services, references and contact.
  • Online shop: from around €2,490 – with payment, shipping and product management.

Extras like logo, SEO starter package or multilingual support are added depending on your needs. Our project calculator works out a personal range for your project in a minute.

Don't forget ongoing costs

Beyond creation, there are costs for domain, hosting and maintenance. Updates, backups and security are no luxury: an outdated website is a gateway for attacks and ranks poorly with Google.

How to recognise a fair offer

  • The scope of services is clearly described – not just "create website".
  • There is a fixed price instead of open hourly rates.
  • Source code and access belong to you after the project.
  • Timeline and number of revision rounds are fixed.

Conclusion

A good website is an investment in your sales. More important than the lowest price is that it loads quickly, gets found, and turns visitors into leads. In a free initial consultation, we'll look together at what you really need – and what you don't.

This guide was translated from German. Legal topics refer to the situation in Germany.

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