Guides

Know-how that saves you time and money

Honest answers to the questions we hear most often in intro calls.

9 October 2026 · 3 min read

AI Chatbot for Your Website: What It Can Do, What It Costs and What You Need to Know

An AI chatbot answers questions around the clock and relieves your team. What modern chatbots can do, where their limits lie, and what the law requires.

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9 October 2026 · 3 min read

Compare your website with competitors: Find out where you stand

Is your website better than your competitors'? Compare load time, mobile view, SEO and trust – and find where you're losing customers.

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29 September 2026 · 3 min read

Accessible Website: What BFSG Means for Shops and Service Providers

Since June 2025, the Accessibility Strengthening Act (BFSG) applies in Germany. Who it affects, what requirements apply, and how to make your website accessible.

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29 September 2026 · 2 min read

AI in Mid-Sized Business: 7 Tasks That AI Can Reliably Handle Today

Beyond the hype, into practice: These seven tasks AI can meaningfully take on in small and medium-sized businesses today – and what you should watch out for.

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29 September 2026 · 2 min read

SEO Basics for Small Businesses: 10 Points You Can Check Yourself

Without the jargon: with these ten points you can check whether your website meets the most important SEO basics – and what you can improve quickly.

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29 September 2026 · 2 min read

Optimise your Google Business Profile: How to be found locally

Your Google Business Profile often decides whether customers call you or the competition. Here's how to set it up correctly and keep it current.

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29 September 2026 · 2 min read

Slow Website? Improve Your Loading Time – Step by Step

Why loading time affects inquiries and Google rankings, how to measure it and which measures deliver the most impact – explained clearly.

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29 September 2026 · 2 min read

Excel or Custom Software? How to Tell When a Web App Makes Sense

Spreadsheets have limits. These signs show when a custom web app is worthwhile for your business – with real-world examples.

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29 September 2026 · 2 min read

Landing page or complete website? How to make the right choice

One page or many? When a landing page is enough, when you need a full website – and why both work well together.

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29 September 2026 · 2 min read

Website Relaunch Without Ranking Loss: The 10-Step Checklist

New website without a Google ranking drop: Plan your relaunch with this checklist so your rankings, links and enquiries stay intact.

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29 September 2026 · 2 min read

Online Appointment Booking for Service Providers: Benefits, Features and Implementation

Fewer phone calls, fewer cancellations, more bookings: what online appointment booking brings, which features matter and what's important for data protection.

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29 September 2026 · 2 min read

Shopify or Your Own Online Store? An Honest Comparison

Shopify gets you started quickly, your own store offers complete freedom. We compare costs, flexibility and effort – and show when each makes sense.

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29 September 2026 · 2 min read

Imprint, Privacy & Cookies: What Your Business Website Needs

What mandatory disclosures does a business website need in Germany? A clear overview of imprint, privacy policy and cookie consent.

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29 September 2026 · 2 min read

How much does a website cost in 2026? Prices, examples and what matters

From landing page to online shop: what a professional website costs in 2026, what affects the price, and how to avoid costly surprises.

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28 September 2026 · 2 min read

Website Maintenance: Why Updates, Backups and Monitoring Are Not a Luxury

What happens when a website isn't maintained – and what good support includes: updates, backups, monitoring and certificates explained clearly.

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